HOME |  CULT MOVIES | COMPETITIONS | ADVERTISE |  CONTACT US |  ABOUT US
 
 
Newest Reviews
Good Die Young, The
Old Guard, The
Gumnaam
Disappearance at Clifton Hill
Sullivans, The
Piranhas
Love in the Afternoon
Black Water: Abyss
Wild Blue Yonder, The
All Hail the Popcorn King
Muriel, or the Time of Return
Selma
Great Locomotive Chase, The
American Anthem
Lion and the Horse, The
Druids
War of the Wizards
Onward
Doctor Faustus
Spite Marriage
Mask, The
Letter to Jane
Quick Millions
Dream Demon
Max Havelaar
Radioactive
Glastonbury Fayre
All Dogs Go to Heaven
Shoot Out
Da 5 Bloods
Sonatine
Kung Fu Monster
Secret Agent Super Dragon
Saint Frances
Boiling Point
Golden Stallion, The
Dragon Force
Anthropocene: The Human Epoch
Luck of Ginger Coffey, The
Junkers Come Here
   
 
Newest Articles
Divine Madness: Female Trouble on Blu-ray
Country Matters: Further Out of Town on Blu-ray
Bat-Damn: Was Joel Schumacher's Batman Really That Bad?
The Beat Goes On: Takeshi Kitano Collection on Blu-ray
Dream Treats: Scorsese Shorts on Blu-ray
It's Only Money: Laughter in Paradise on Blu-ray
A Regular Terpsichore: Dance, Girl, Dance on Blu-ray
Teenage Trauma: Baby Love on Blu-ray
The Happening: Pet Shop Boys It Couldn't Happen Here on Blu-ray
Who Watched The Watchmen?
The Golden Age of Colonic Irrigation: Monty Python Series 4 on Blu-ray
Lady of Pleasure: Lola Montes on Blu-ray
Take You to the Gay Bar: Funeral Parade of Roses on Blu-ray
Hit for Ms: Mark Cousins' Women Make Film on Blu-ray
Look Sinister: The 1000 Eyes of Dr. Mabuse on Blu-ray
Star Wars Triple Threat: The Tricky Third Prequel and Sequel
I Can See for Miles: The Man with the X-Ray Eyes on Blu-ray
Too Much Pressure: The Family Way on Blu-ray
The Alan Key: Alan Klein and What a Crazy World on Blu-ray
A Japanese Ghost Story: Kwaidan on Blu-ray
The Zu Gang: Zu Warriors from the Magic Mountain on Blu-ray
Reality TV: The Year of the Sex Olympics on DVD
The Young and the Damned: They Live By Night on Blu-ray
Mind How You Go: The Best of COI on Blu-ray
Der Kommissar's in Town: Babylon Berlin Series 3 on DVD
   
 
  Bronswik Affair, The Kill Your Television
Year: 1978
Director: Robert Awad, André Leduc, Tim Reid
Stars: Various
Genre: Comedy, AnimatedBuy from Amazon
Rating:  7 (from 1 vote)
Review: Between 1964 and 1965 there occurred a scandal that few remember now, almost as if it has slipped from the popular memory. Known as The Bronswik Affair, it started when normal members of the public began to exhibit strange behaviour, such as the housewife who fed forty-seven packets of washing powder into her washing machine and created so much foam that the fire brigade were called to disperse it, or the man who tried to put forty-seven gallons of petrol into his car's fuel tank when it only held twelve and was stopped when one of the station's employees wrestled him to the ground. But what was influencing this behaviour of these and other cases? Could it have been their choice of television viewing?

On the audio commentary for the DVD of John Carpenter's film They Live, a science fiction piece about mind control through the media, including television, the star of it Roddy Piper, who was recording the commentary with him, asked his director if this was like The Bronswik Affair (sometimes known as The Brunswick Affair), a case of actual mind control that had occurred in the nineteen-sixties. Piper must have seen this documentary, for it was not the most widely known case of its kind, though it had been extracted in the Noam Chomsky documentary of the eighties Manufacturing Consent, but what Piper did not appear to realise was the events that led to the film being made.

That was because The Bronswik Affair never happened: it was a spoof. Albeit a spoof with a very particular axe to grind, that of how powerful the medium of television, specifically advertising, could be in essentially persuading viewers to buy stuff they not only didn't need, but hadn't wanted either, not before they saw the commercials at least. Implementing the trappings of the serious journalistic investigation, with "voice of God" narrator, interviews with apparent victims and experts, diagrams and photographic evidence, the directors did their best to make this appear as authentic as possible, though their use of animation perhaps gave the game away to the keener-eyed viewer as it did look somewhat akin to the cut-out cartoons of Terry Gilliam on Monty Python's Flying Circus.

If it wasn't enormously funny, that could have been because behind its straight-faced absurdity there was a serious message: everything on television is selling you something, from a product to a concept to an ideology, and just because there was a consensus among the audience about all or most of those things did not mean they could not be cynically manipulated. A French-Canadian production (there was an English-language version too) from the renowned National Film Board, the Bronswik of the title was a brand of television set that contained a special gizmo which broadcast mind-altering waves to the watcher's brain, making them more psychologically malleable, the joke being that you didn't need such an invention, nor subliminals, to affect anyone plonked down in front of the TV of an evening. Although it was ridiculous, no matter how deadpan it was presented, there was a nagging feeling they were onto something here, and if it did not lay all its cards on the table, you kind of got what they were implying.
Reviewer: Graeme Clark

 

This review has been viewed 1041 time(s).

As a member you could Rate this film

 
Review Comments (0)


Untitled 1

Login
  Username:
 
  Password:
 
   
 
Forgotten your details? Enter email address in Username box and click Reminder. Your details will be emailed to you.
   

Latest Poll
Which star is the best at shouting?
Arnold Schwarzenegger
Brian Blessed
Tiffany Haddish
Steve Carell
Olivia Colman
Captain Caveman
Sylvester Stallone
Gerard Butler
Samuel L. Jackson
Bipasha Basu
   
 
   

Recent Visitors
Graeme Clark
Darren Jones
Paul Smith
Andrew Pragasam
  Mick Stewart
Enoch Sneed
  Dsfgsdfg Dsgdsgsdg
  Hannah Prosser
   

 

Last Updated: